If you are anything like me, your mobile device is never more than a few feet away from your fingertips. Whether it be a tablet or smartphone, the urge to stay connected is strong. And if you are going to stay constantly plugged in to your online social worlds, such as Twitter, it’s best to optimize your mobile experience for greater efficiency and functionality. Afterall, the reason we strive to stay connected is to keep up with the conversation, engage, and convert – whether your conversion equals a new blog follower, lead, or customer. Check out my quick tips on how to make Twitter work for you while you are on the run:
1. Grab the Hootsuite App
If you only have the Twitter app on your mobile device, you aren’t maximizing your time or efforts. Hootsuite’s mobile friendly interface works just like the web-based program, joining several social media accounts on one program. The easy-to-navigate interface also lets you quickly move from list to search to user details.
2. Twitter Chat / #Hashtag Searches
Several Twitter chats occur on a weekly basis. A personal favorite of mine is #PR20Chat, which is hosted on Tuesday evenings, 7pm CST in case you are interested! Be sure to add your chat hashtag to a saved search for your preferred Twitter app for easier access on your mobile device.
Here’s how you can do this on Twitter: Search the hashtag, Go to “Refine Results” and enter the hashtag for the chat under “These hashtags”. Leave all other items blank and click “Search”. Once you see the refined results, be sure to save the results list, and there you go! The saved chat hashtag ready and waiting for you each week.
Perform the same action for multiple Twitter chats, special hashtags or search terms that you want to monitor on your mobile device, such as customer reviews of you or competitors’ products and services. The key here is to be first to engage in communication – be the go-to company.
3. Segmented Lists
These should not be ignored. Creating segmented or targeted lists, which can be either public or private, are a great to facilitate communication with a certain audience. For example, if you have a public client list or would like to share preferred vendors or products with your following, create public lists for your audience so that they may get to know your business a bit more.
But what about private lists? These could be a great benefit and should be utilized and monitored frequently [and quickly on mobile devices]. Private lists could be used monitor potential and/or current clients or customers Twitter interactions and should be named accordingly. This is a great way for you to jump in on conversation or “listen” for cues on when it would be a good time for you to touch base with the contact.
4. Brand Marketing
Don’t forget to monitor your own brand name and its suite of services or products. Although this could be linked back to the hashtag and list information, it’s important to segment your brand apart from your prospective and current customers/clients. Create appropriate saved searches with your branded key terms, such as your business name, to stay on top of any conversations that surround your organization.
By organizing the above info into the necessary categories, now you can stay on top of conversations and potential opportunities with greater ease on your mobile device (as well as on your desktop). No need to constantly search for a certain term or hashtag. All the information will be available right there at your fingertips with no time wasted. W
What ways are you enlisting to improve your Twitter mobile experience?
