Okay, okay, before you bite my head off, a disclaimer.
Yes, although in some organizations, the design team and marketing will work in one glorious department [or the marketer is the designer], often times this is not the case. But at the end of the day, both teams, whether they live under a singular umbrella or two separate islands, the goal is to create memorable, marketable content that will ultimately drive the uniquely-defined conversion.
It is our responsibility as marketers to assist those that we depend on so very much and vice versa. Without the other, campaigns are oftentimes incomplete, fall flat, do nothing, forgotten. And as an online marketer, the importance of sharing the benefits of certain initiatives, such as SEO [*hint, hint*], content marketing, social, etc, will make everyone’s jobs much easier.
Let’s return to my little SEO hint. At several of my past jobs, I found that designers saw SEO as a very foreign concept. Sure, they have heard about the idea but never put those ideas into practice.
WHAT??
I was completely shocked. And I wrongfully assumed they knew the in’s and out’s of some of the very basic ideas that designers could implement.
[face palm – double work resumes]
But I was pleased to learn that several of the creatives wanted to know how to add these tricks to their toolbox. Perfect. Here are a few quick ways in which Dev and Design can assist with the SEO process:
