...
May 2, 2013
May 1, 2013
Website [re]Development: SEO Considerations
“Oh, the site is now launched. Let’s consider instituting SEO efforts.” Nails-on-a-chalkboard. Bummer central. If there is one thing that will make an internet marketer twinge, it’s this. As if this marketing channel is expected to produce results overnight and can be implemented with the flip of a switch – post-development. Search engine optimization is definitely not the fast-food of internet marketing. And having it live apart from the development process is not only a shame but a missed opportunity....
April 20, 2013
Little Hip Squeaks: A Social Success
When I became a mom, the stars must have aligned because I noticed that some of my close marketing/social media/blogger buds became moms around the same time. And in true mommy form, we began sharing the good, the bad, the ugly, and the unexpected. Another thing shared? Brands. And not just any brands – those hidden gems that unlock a world of creativity, fun, and high-quality products that are not only adorable but purposeful. One brand that stuck out on...
April 15, 2013
To Track or Not To Track
As I was working through a campaign’s reporting today, I stepped back and thought about the process I take to adequately measure the results of an initiative. I definitely have a method and certain preliminary steps for each marketing effort. One of the most important and basic steps is to supply proper tracking to any URL used. This is when the handy-dandy Google Analytics URL builder comes into play. And as I was using this staple in my marketing toolbox,...
April 13, 2013
The Balancing Act
...