Ann Ehnert's

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Digital Strategy: Higher Education is No Different

As I embark on a new chapter in my life in higher education, I started crafting different digital strategies as well as assessing current efforts that are in the works. Definitely a little bit of a learning curve, but at the end of the day, the main message is clear: With that in mind, I started to simply search items pertaining to online strategies related to higher education, to see if I was missing the mark, or if my original...

A Tale of Two Departments

Okay, okay, before you bite my head off, a disclaimer. Yes, although in some organizations, the design team and marketing will work in one glorious department [or the marketer is the designer], often times this is not the case. But at the end of the day, both teams, whether they live under a singular umbrella or two separate islands, the goal is to create memorable, marketable content that will ultimately drive the uniquely-defined conversion. It is our responsibility as marketers...

Five for Friday

Happy Friday, everyone! Here is a quick glimpse of a few highlights from this past week. Monday was, unfortunately, omitted. Although I would like to have a better reason, I forgot to snap a photo on Monday. It’s a shame too as that’s the night we tried rice cereal with Madeline for the first time. But no worries, we have a video, which is just as good, if not so much better! Tuesday: Had an amazing dinner with Scott and...