Ann Ehnert's

Posts

How Spider Crawls Crept Into My Morning

My morning routine is exactly that – a routine. I have it [almost] down to a science since our precious baby entered the picture. A glimpse: alarm strikes at 5am – I’m up! Get my daughter’s milk and feed her. Done. Clean bottles, if needed, gather her bag for the day, get lunches together, get my gear and put it car. Done. Get myself ready for the day. Done. Get peanut ready for her day. Done. And we’re officially off...

SEO: The Value in the Long Tail

I feel like sometimes the long tail keywords get a bad rap. General characteristics of these include a string of words, generally 3+ words with low competition and relatively low search volume. Sounds tempting, doesn’t it? However, when considering what the purpose of good SEO should achieve (ie, quality leads, clicks, conversions, etc), long tail terms are exactly what you need to incorporate into your existing strategy. It gives your strategy that added level of customization, allowing you to optimize...

Facebook’s Graph Search: What does this mean for SEO?

As all of us anxiously awaited the Facebook announcement on Tuesday morning (January 15th). Of course there was much speculation about what the actual announcement would entail, especially since the recent (and ongoing) updates with their Bing partnership. Many of my SEM friends thought that it could possibly do with search, and if not search, perhaps be surrounded mobile. Well, they were right. And with the introduction of Graph Search, businesses begin to learn the in’s and out’s of this...