Ann Ehnert's

Posts

Updated: As Seen In

Hey readers, Be sure to check out my page “As Seen In”, which includes a new post from Ragan.com. It includes an article, written by Matt Wilson, that talks about Pinterest and how companies can use this emerging network. He included parts of my past post, but also enlisted the help of other communicators. A great post and I encourage you to read! Check it out!...

Marketing Lessons from White Christmas

‘Tis the season for last minute shopping, gathering those lost addresses for holiday cards, and finally spending quality time with family and friends. One of my favorite holiday traditions is watching White Christmas on Christmas Day with my entire family. Although some struggle [to say the least… I have no idea why] to watch this timeless tale, it’s a story that I can’t get enough of and look forward to every year! And one that I may have already watched...

The Psychology of Social Commerce

I noticed this infographic a few days ago and I’m glad I could find it again. It reminds me of my master’s thesis, Social Networking Sites & Emotional Disclosure: Discovering the Influence and the Impact. The infographic definitely reaffirms the findings I discovered. Great information to consider when working on strategy....

Pinterest – New Online Marketing Platform

I first became aware of Pinterest several weeks back when a few Facebook friends were raving about this easily addictive website. Being the skeptic, I was thinking there is no way this site could be that appealing. But I was definitely interested, so I jumped on the bandwagon and started to check it out. Wow. Addictive does not even begin to convey the feeling that swelled over me. It’s so silly that one could get a thrill from just “pinning”...

Foursquare – When You Are The Brand

I was recently asked about the multiple functions of the location-based platform, Foursquare and how to treat a profile versus a page when you are the face – the brand – of your company. I could see how this may be confusing to a brand as you don’t want to confuse your existing or potential clientele. You also want to highlight relevant, unique content, not duplicate a bunch of information in fear of overloading a follower, or be sure to...