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January 24, 2013
My morning routine is exactly that – a routine. I have it [almost] down to a science since our precious baby entered the picture. A glimpse: alarm strikes at 5am – I’m up! Get my daughter’s milk and feed her. Done. Clean bottles, if needed, gather her bag for the day, get lunches together, get my gear and put it car. Done. Get myself ready for the day. Done. Get peanut ready for her day. Done. And we’re officially off...
January 20, 2013
I feel like sometimes the long tail keywords get a bad rap. General characteristics of these include a string of words, generally 3+ words with low competition and relatively low search volume. Sounds tempting, doesn’t it? However, when considering what the purpose of good SEO should achieve (ie, quality leads, clicks, conversions, etc), long tail terms are exactly what you need to incorporate into your existing strategy. It gives your strategy that added level of customization, allowing you to optimize...
January 19, 2013
As all of us anxiously awaited the Facebook announcement on Tuesday morning (January 15th). Of course there was much speculation about what the actual announcement would entail, especially since the recent (and ongoing) updates with their Bing partnership. Many of my SEM friends thought that it could possibly do with search, and if not search, perhaps be surrounded mobile. Well, they were right. And with the introduction of Graph Search, businesses begin to learn the in’s and out’s of this...
January 13, 2013
Last Thursday, Search Engine Watch published an interview with Neil Patel, founder of KISSMetrics. Although the video focuses on many well-known best practices, it’s a great revisit to extremely effective, white hat SEO link building initiatives. As one of the most ongoing efforts done to manage and improve SEO, the importance of link building should not be overlooked and should have a strategy of its own. Long gone are the days of buying hundreds of low quality links in hopes...
June 24, 2012
I’m a huge proponent of content marketing, and this isn’t just a result of the many hats I wear on a given day. I contribute to a blog, social media efforts, public relations and search engine marketing. But beyond understanding the significance of what content marketing can add to online campaign efforts, everything that is produced and published under the umbrella of “content marketing” has the potential to add to bigger, significant conversation that is going on and so when...