Category
November 14, 2011
I was recently asked about the multiple functions of the location-based platform, Foursquare and how to treat a profile versus a page when you are the face – the brand – of your company. I could see how this may be confusing to a brand as you don’t want to confuse your existing or potential clientele. You also want to highlight relevant, unique content, not duplicate a bunch of information in fear of overloading a follower, or be sure to...
November 7, 2011
I will admit that I am excited for the Google+ Pages for Business to launch, absolutely, as I believe Google provides several opportunities for businesses and organizations to succeed through various forms of search engine marketing. However, Google also succeeds at one other thing – getting us so overly hyped up about something that may or may not be worth all the hype. Perhaps I’m too close to the situation as I’m a marketer, where it is my job to...
October 25, 2011
So many people claim that the press release is dead. In a time where there are so many options to create and publish news content and articles, nothing could be further than the truth. Sure, sending a press release to a news editor, in the most traditional sense, might not be the most effective method of promotion, which is why the press release should adapt to the times. Check out a few ways to leverage press release content for your...
October 2, 2011
I read an article on PR Daily last week titled, “7 Places You Should Never Tweet From“, and once I got over the fact that the post title ended in a preposition (cue the music for my hugest pet peeves!) and started to read the contents, I started to think of the wheres and whens for a tweet. Sure, we can say that a person shouldn’t tweet from a bar or bathroom (and I’m a full supporter of not tweeting...