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September 29, 2013
Being in digital marketing, you tend to use Microsoft Excel… a LOT. It’s an everyday tool that holds your crazy amount of data, charts, pivot tables, etc, etc, etc. And anytime I find a new shortcut or a more efficient way to handle reporting, I get so pumped! [It’s the little things, guys.] I decided to compile just a few of my favorite [and helpful] everyday shortcuts that are guaranteed to help save you time and keep you moving along...
September 3, 2013
As a digital marketer, I see things change on a daily basis. Sometimes it feels more like trends alter moment to moment, and it can sometimes be hard to keep up. But that does not change the core values that I observe and truly believe in as a digital marketer. If I don’t, then accountability and ROI can go right out the window. So, although analytic updates may occur, the Google machine pulls a fast one on us, or a...
August 15, 2013
The update to the Gmail tabs is not the end of email marketing. Actually, quite the opposite. This gives us the ability to revisit our strategy and see what areas need optimization and further consideration. The tabs are providing consumers an additional way of segmenting the inbox. Although it’s an option to do this [I have a nifty blog post about undoing this Gmail tab feature if you are so inclined], the majority of consumers will keep it as is....
August 8, 2013
I woke up the other morning, just like any other morning, and immediately engaged my daily routine, which starts bright and early at 5:20 a.m. sharp. Alarm kicked off and so was I! Checking emails and social accounts before my feet even hit the floor, I started to think about the everyday essentials that make this marketing gal efficient and effective. Here is a quick collage of those things that I turn to during the day to help get the...
August 7, 2013
I know I’m not the only one. Watching the Jesse & the Rippers reunion on Jimmy Fallon was not only ah-mazing, but this appearance was something I’ve anticipated for a long time. 🙂 Come on! Who didn’t adore Uncle Jesse with that grunged-out look, complete with ripped jeans and leather vest? So awesome. Definitely have to play proper homage to this rockin’ faux band of the late-80’s/early-90’s. And the bonus? Those dudes hit the marketing and public relations jack-pot so...