Digital Marketing

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Oh Geez! Design: Sharing Personality & Design

I’m a sucker for paper products. Stationery, greeting cards, personalized notebooks. You got it? I’ve probably stalked it on your site, liked it, pinned it, shared it, followed it. And every once in a while, little unique gems pop up on my radar. Most recently, I found Oh Geez! Design, a quirky, fresh shop that specializes in greeting cards and recently expanded to sell pinback buttons, tote bags and magnets. Jammed with personality, I had to reach out to the...

Sameness vs. Uniqueness in Company Cultures

I’ve been thinking a lot about this idea of small businesses creating a certain culture with the hopes that it will be completely and utterly unique to their business. No one else will have this culture. It’s ours and you can’t have it. And it’s because of this culture that we will attract the right business, the right employees and be successful. Well, although that might be true, the basics that surround the identity of a company’s culture are mostly...

Gmail Enhancements? Almost :: How to Undo the Redo

Waking up and opening Gmail this morning was quite an experience. An update occurred, which caused our email to be divided into tabs – Primary, Social, Promotions, Updates, Forums. Now, I would love this even more if it was a bit more customizable and I could edit the names of the tabs, but right now, in the Primary tab, all of my ‘personal’ conversations are recorded. That would be great, but my ‘personal’ conversations include family events, friend gathers, and...

Pinterest Marketing Check-List

I have been on Pinterest a lot lately. One, because once you start, it’s still hard to stop. Two, we are in the process of decorating a few rooms in our home, and I’m getting a ton of great ideas, so the time use is effective. 🙂  But while pinning my dream closet and gallery wall designs, I noticed several online retailers not using Pinterest to their full advantage. Yes, I am “window shopping” for the home, but I can’t...