Digital Marketing

Category

Week in Review: Measurement Updates

This past week highlighted a few new features or updates to help with  or improve upon digital marketing efforts, therefore I’m going to share a few finds that are rather interesting, helpful and strong contenders for consideration for your marketing strategy! [Seriously. You should probably just implement them anyway because they are pretty easy/awesome and enhancements to what you are already doing.] Let’s check them out:...

Why Twitter Analytics is the Bee’s Knees

I don’t think it comes to any surprise [at least I hope it doesn’t] that I’m a fan of tracking, analytics, numbers. I’m a numbers freak. I maybe even played with the possibility of majoring in math in college. And, no, my math teaching mom had zero influence in this. Truth. But alas, I did not take that math path. Still doesn’t mean my passion, my curiosity, for facts and figures went away. It only intensified, baby! So you could only...

Loving the Meta Description

I love the meta description. Something that is often forgotten, undervalued, or not even considered. Why not? How you could not acknowledge this brief yet detailed snapshot of a webpage that you may or may not visit during search? Chances are, as a user, you encounter several meta descriptions every day. And although you may not be immediately aware of their value, you notice those lines of text. In SEO, meta descriptions do not have an effect on keyword rankings,...

Week in Review: What’s Your Journey?

For this Friday’s post, I’m going to squish in some Thursday Thought action along with a Week in Review. Watch out! It’s a mash-up! I had a nice morning that was complete with my darling daughter and her aunt. Once the little miss drifted off into nap-land, the ladies chatted about life – our current professional lives, journey in motherhood, and the ultimate quest to find “us”. In the end, what really matters is not the destination, if you ever...

Mid-Week Push: Knocking the Writer’s Block

Congratulations. You made it through Wednesday! That mid-week hurdle is long gone, and I’m sure you can see the weekend. I’m looking forward to it for sure. For one, I’ve been a little under the weather for the past few days, complete with aches, pains, all that good stuff. Second, I’m banking on feeling better and enjoying a few outings and celebrations that will happen in the next few days. [Woot! Woot!] But before I can get my head into...