Digital Marketing

Category

Blogging: The Strategy of It All

Blogging. I’m assuming you know what this method of communication entails…especially since you are on my blog at the moment…so I won’t go into the nitty-gritty of the basic who, what, where, and whens yet. That’s best reserved for a much lengthier post. I am, however, going to share a few thoughts on the how of blogging. More specifically? The ‘how to evolve that blog’....

Week in Review: Internet Sensations

It’s been such a crazy week. I really have neglected my little blogging duties – sorry, everyone! And even though it was busy, it was a lot of fun, so there’s that. During the week, I discovered a few fun sites, learned about new, important updates in the industry, and got my May Birchbox (I know, off topic but yay!! Might be a post in My Night Life later..). Alright, let’s get this wait over and share my review of...

Let’s Optimize: Tweet, Tweet!

Twitter is one of the most powerful yet under-utilized social networks, regardless if we are referring to B2B or B2C marketing practices. The expansive reach of a target audience and the opportunity to directly engage with that audience is just awesome. Members are more likely to toss out true opinions, which directly results from the need to limit single interactions to 140 characters. Therefore, it’s important to take this network of quick hits to a level of optimization that allows...

Week in Review: Hello, Google!

Hello, Saturday! Reflecting back on the past week, and it’s hard to deny that Google was at the top of my Feedly numerous times this week. Therefore, I’m dedicating this Week in Review to the almighty Google machine. Ah, such is the life of a search marketer, I suppose. I mean, when isn’t it about Google? But seriously, a few news items popped up this week that require us to take notice. Here we roll…...