Digital Marketing

Category

April 1, 2013

Forget the Flowers, I’m a Meat & Potatoes Girl

Happy Monday [evening], friends. We made it! And it’s on this night that I think about all the types of content that I come in contact with on a daily basis. I used to draft many more materials in past positions, but my current role doesn’t require me to write as much as I would like. It’s a shame, but it gives me the chance to step outside the writing box and really evaluate my personal/professional writing style by observing...

February 21, 2013

Digital Strategy: Higher Education is No Different

As I embark on a new chapter in my life in higher education, I started crafting different digital strategies as well as assessing current efforts that are in the works. Definitely a little bit of a learning curve, but at the end of the day, the main message is clear: With that in mind, I started to simply search items pertaining to online strategies related to higher education, to see if I was missing the mark, or if my original...

January 30, 2013

A Tale of Two Departments

Okay, okay, before you bite my head off, a disclaimer. Yes, although in some organizations, the design team and marketing will work in one glorious department [or the marketer is the designer], often times this is not the case. But at the end of the day, both teams, whether they live under a singular umbrella or two separate islands, the goal is to create memorable, marketable content that will ultimately drive the uniquely-defined conversion. It is our responsibility as marketers...