Category
August 8, 2013
I woke up the other morning, just like any other morning, and immediately engaged my daily routine, which starts bright and early at 5:20 a.m. sharp. Alarm kicked off and so was I! Checking emails and social accounts before my feet even hit the floor, I started to think about the everyday essentials that make this marketing gal efficient and effective. Here is a quick collage of those things that I turn to during the day to help get the...
August 7, 2013
I know I’m not the only one. Watching the Jesse & the Rippers reunion on Jimmy Fallon was not only ah-mazing, but this appearance was something I’ve anticipated for a long time. 🙂 Come on! Who didn’t adore Uncle Jesse with that grunged-out look, complete with ripped jeans and leather vest? So awesome. Definitely have to play proper homage to this rockin’ faux band of the late-80’s/early-90’s. And the bonus? Those dudes hit the marketing and public relations jack-pot so...
July 30, 2013
I’m a sucker for paper products. Stationery, greeting cards, personalized notebooks. You got it? I’ve probably stalked it on your site, liked it, pinned it, shared it, followed it. And every once in a while, little unique gems pop up on my radar. Most recently, I found Oh Geez! Design, a quirky, fresh shop that specializes in greeting cards and recently expanded to sell pinback buttons, tote bags and magnets. Jammed with personality, I had to reach out to the...
July 25, 2013
I’ve been thinking a lot about this idea of small businesses creating a certain culture with the hopes that it will be completely and utterly unique to their business. No one else will have this culture. It’s ours and you can’t have it. And it’s because of this culture that we will attract the right business, the right employees and be successful. Well, although that might be true, the basics that surround the identity of a company’s culture are mostly...
July 17, 2013
I received a few requests to share thoughts and methods on introducing and improving SEO within Etsy shops. Since Etsy is my go-to place for all things special/unique/fun and the community is just so amazing, how could I say no? These stores, often times operating right out of the home, provide opportunities for us, the consumer, to not only support our creative counterparts but to also find some really awesome stuff. No joke. I could get sucked into that site...