Strategy

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Pinterest Marketing Check-List

I have been on Pinterest a lot lately. One, because once you start, it’s still hard to stop. Two, we are in the process of decorating a few rooms in our home, and I’m getting a ton of great ideas, so the time use is effective. 🙂  But while pinning my dream closet and gallery wall designs, I noticed several online retailers not using Pinterest to their full advantage. Yes, I am “window shopping” for the home, but I can’t...

Week in Review: Measurement Updates

This past week highlighted a few new features or updates to help with  or improve upon digital marketing efforts, therefore I’m going to share a few finds that are rather interesting, helpful and strong contenders for consideration for your marketing strategy! [Seriously. You should probably just implement them anyway because they are pretty easy/awesome and enhancements to what you are already doing.] Let’s check them out:...

Why Twitter Analytics is the Bee’s Knees

I don’t think it comes to any surprise [at least I hope it doesn’t] that I’m a fan of tracking, analytics, numbers. I’m a numbers freak. I maybe even played with the possibility of majoring in math in college. And, no, my math teaching mom had zero influence in this. Truth. But alas, I did not take that math path. Still doesn’t mean my passion, my curiosity, for facts and figures went away. It only intensified, baby! So you could only...

Loving the Meta Description

I love the meta description. Something that is often forgotten, undervalued, or not even considered. Why not? How you could not acknowledge this brief yet detailed snapshot of a webpage that you may or may not visit during search? Chances are, as a user, you encounter several meta descriptions every day. And although you may not be immediately aware of their value, you notice those lines of text. In SEO, meta descriptions do not have an effect on keyword rankings,...

Words for the Week: Look Towards Tomorrow

Catch this folks! Words for the Week post a day early. I know! I’m taking advantage of a few precious moments I have while my loves are doing what they do best: garage/yard activities and napping. Love me a relaxing Saturday. {Specifically, the time between 1 and 3pm} I’ve been on this “renewal” kick. It must a result of the transition of the seasons, and the feeling that spring has definitely settled in. Spring cleaning was in full force at...