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May 14, 2013

Let’s Optimize: Tweet, Tweet!

Twitter is one of the most powerful yet under-utilized social networks, regardless if we are referring to B2B or B2C marketing practices. The expansive reach of a target audience and the opportunity to directly engage with that audience is just awesome. Members are more likely to toss out true opinions, which directly results from the need to limit single interactions to 140 characters. Therefore, it’s important to take this network of quick hits to a level of optimization that allows...

May 11, 2013

Week in Review: Hello, Google!

Hello, Saturday! Reflecting back on the past week, and it’s hard to deny that Google was at the top of my Feedly numerous times this week. Therefore, I’m dedicating this Week in Review to the almighty Google machine. Ah, such is the life of a search marketer, I suppose. I mean, when isn’t it about Google? But seriously, a few news items popped up this week that require us to take notice. Here we roll…...

May 4, 2013

Week in Review: Let’s Talk Social

I’m enjoying an unusually quiet Saturday afternoon in my house today….and I love it! With the babe taking a nap and the hubbs handling “car stuff”, I’m presented a few moments were I can quickly get my thoughts out on my digital “paper” and check out my fellow SEM blogger posts from the past week. First, a quick question – Where did this week go? As I pulled out of work yesterday, I said out loud to myself, “Didn’t I...

May 1, 2013

Website [re]Development: SEO Considerations

“Oh, the site is now launched. Let’s consider instituting SEO efforts.” Nails-on-a-chalkboard. Bummer central. If there is one thing that will make an internet marketer twinge, it’s this. As if this marketing channel is expected to produce results overnight and can be implemented with the flip of a switch – post-development. Search engine optimization is definitely not the fast-food of internet marketing. And having it live apart from the development process is not only a shame but a missed opportunity....

April 20, 2013

Little Hip Squeaks: A Social Success

When I became a mom, the stars must have aligned because I noticed that some of my close marketing/social media/blogger buds became moms around the same time. And in true mommy form, we began sharing the good, the bad, the ugly, and the unexpected. Another thing shared? Brands. And not just any brands – those hidden gems that unlock a world of creativity, fun, and high-quality products that are not only adorable but purposeful. One brand that stuck out on...