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April 15, 2013
As I was working through a campaign’s reporting today, I stepped back and thought about the process I take to adequately measure the results of an initiative. I definitely have a method and certain preliminary steps for each marketing effort. One of the most important and basic steps is to supply proper tracking to any URL used. This is when the handy-dandy Google Analytics URL builder comes into play. And as I was using this staple in my marketing toolbox,...
April 13, 2013
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April 1, 2013
Happy Monday [evening], friends. We made it! And it’s on this night that I think about all the types of content that I come in contact with on a daily basis. I used to draft many more materials in past positions, but my current role doesn’t require me to write as much as I would like. It’s a shame, but it gives me the chance to step outside the writing box and really evaluate my personal/professional writing style by observing...
March 25, 2013
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February 21, 2013
As I embark on a new chapter in my life in higher education, I started crafting different digital strategies as well as assessing current efforts that are in the works. Definitely a little bit of a learning curve, but at the end of the day, the main message is clear: With that in mind, I started to simply search items pertaining to online strategies related to higher education, to see if I was missing the mark, or if my original...