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Helpful Hints: Excel Shortcuts

Being in digital marketing, you tend to use Microsoft Excel… a LOT. It’s an everyday tool that holds your crazy amount of data, charts, pivot tables, etc, etc, etc. And anytime I find a new shortcut or a more efficient way to handle reporting, I get so pumped! [It’s the little things, guys.] I decided to compile just a few of my favorite [and helpful] everyday shortcuts that are guaranteed to help save you time and keep you moving along...

Week in Review: Inspirational Reminders

Oh my goodness – so sorry friends! It’s been a bit [unusually] busy the past few weeks, but I’m back. We’ve taken a few life journeys, and now that we have settled back in, our regularly scheduled-unscheduled life can resume. We recently celebrated our little one’s first birthday. To say the celebration was amazing would be an understatement. I’m sure the party was made a much bigger deal in my mind than anyone else’s [as it should] but the milestones...

Dear Digital Marketing…

As a digital marketer, I see things change on a daily basis. Sometimes it feels more like trends alter moment to moment, and it can sometimes be hard to keep up. But that does not change the core values that I observe and truly believe in as a digital marketer. If I don’t, then accountability and ROI can go right out the window. So, although analytic updates may occur, the Google machine pulls a fast one on us, or a...