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Words for the Week: Endurance

Hope everyone is having a wonderful weekend! Thinking towards the week ahead, entering the first full week of summer – the official start to outdoor fun – and even though upcoming opportunities might be questionable, be sure to keep that chin up, the eye on the “prize”, and the endurance to continue! You can do it! Sure, there are several times when you make take on a project and all the pieces of the puzzle are not yet visible. If...

Why Twitter Analytics is the Bee’s Knees

I don’t think it comes to any surprise [at least I hope it doesn’t] that I’m a fan of tracking, analytics, numbers. I’m a numbers freak. I maybe even played with the possibility of majoring in math in college. And, no, my math teaching mom had zero influence in this. Truth. But alas, I did not take that math path. Still doesn’t mean my passion, my curiosity, for facts and figures went away. It only intensified, baby! So you could only...

Words for the Week: Keep Truckin’

Such a friendly reminder. We’re all going somewhere. Whether we know the destination or we’re just figuring it along the way, we’re traveling. And along that way, lessons, failures, successes, and everything in between smacks us in the face. This is a good thing. Why? Because we all have to start somewhere. And if we keep on keepin’ on, knowledge builds. I consider myself pretty young in my professional life, but I have already experienced so much growth in terms...

Loving the Meta Description

I love the meta description. Something that is often forgotten, undervalued, or not even considered. Why not? How you could not acknowledge this brief yet detailed snapshot of a webpage that you may or may not visit during search? Chances are, as a user, you encounter several meta descriptions every day. And although you may not be immediately aware of their value, you notice those lines of text. In SEO, meta descriptions do not have an effect on keyword rankings,...