Twitter is one of the most powerful yet under-utilized social networks, regardless if we are referring to B2B or B2C marketing practices. The expansive reach of a target audience and the opportunity to directly engage with that audience is just awesome. Members are more likely to toss out true opinions, which directly results from the need to limit single interactions to 140 characters. Therefore, it’s important to take this network of quick hits to a level of optimization that allows...
May 14, 2013
Let’s Optimize: Tweet, Tweet!
May 12, 2013
Happy Mother’s Day!
Hope everyone had an amazing Sunday and Mother’s Day! Whether she is someone that has been with you since day one, someone that recently entered your life, or one that you remember on a daily basis, mothers can and do extraordinary things every minute of every day. It’s amazing. I have several generations within my family that teach and inspire me to be the best mother, person, that I can be…and as my first mother’s day comes to an end,...
May 11, 2013
Week in Review: Hello, Google!
Hello, Saturday! Reflecting back on the past week, and it’s hard to deny that Google was at the top of my Feedly numerous times this week. Therefore, I’m dedicating this Week in Review to the almighty Google machine. Ah, such is the life of a search marketer, I suppose. I mean, when isn’t it about Google? But seriously, a few news items popped up this week that require us to take notice. Here we roll…...
May 9, 2013
Thursday Thoughts: Can’t Stop Growth
This week is my daughter’s last week in the “cuddlebug” room at day care. It’s nuts. She’s finally moving up to the “butterflies”. She will join her friends that have moved on before her, have much more space to roll around and eventually crawl, new toys to explore, and even more new friends to meet. Throughout the week, she visited the “butterflies” and started to adjust to her new surroundings. A fairly easy transition. Surprisingly. I don’t know why I...
May 7, 2013
Microsoft Agrees to Continue (Paid) Relationship with Yahoo!
Looks like Marissa Mayer of Yahoo! is continuing on with her bad self by continuing attempts to out-perform and improve from years past. A relationship with a scheduled break-up of March 31, 2013 decided to extend its time together for an additional year. Definitely something to watch, not necessarily for the performance but to see how long this relationship will actually last. My guess is this ten year deal will call it quits soon! And although Google still reigns supreme,...