As I was working through a campaign’s reporting today, I stepped back and thought about the process I take to adequately measure the results of an initiative. I definitely have a method and certain preliminary steps for each marketing effort. One of the most important and basic steps is to supply proper tracking to any URL used. This is when the handy-dandy Google Analytics URL builder comes into play. And as I was using this staple in my marketing toolbox,...
April 15, 2013
To Track or Not To Track
April 13, 2013
The Balancing Act
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April 1, 2013
Content Secret Sauce
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April 1, 2013
Forget the Flowers, I’m a Meat & Potatoes Girl
Happy Monday [evening], friends. We made it! And it’s on this night that I think about all the types of content that I come in contact with on a daily basis. I used to draft many more materials in past positions, but my current role doesn’t require me to write as much as I would like. It’s a shame, but it gives me the chance to step outside the writing box and really evaluate my personal/professional writing style by observing...
March 25, 2013
SEO is a Marketing Function…
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