Okay, okay, before you bite my head off, a disclaimer. Yes, although in some organizations, the design team and marketing will work in one glorious department [or the marketer is the designer], often times this is not the case. But at the end of the day, both teams, whether they live under a singular umbrella or two separate islands, the goal is to create memorable, marketable content that will ultimately drive the uniquely-defined conversion. It is our responsibility as marketers...
January 30, 2013
A Tale of Two Departments
January 25, 2013
Five for Friday
Happy Friday, everyone! Here is a quick glimpse of a few highlights from this past week. Monday was, unfortunately, omitted. Although I would like to have a better reason, I forgot to snap a photo on Monday. It’s a shame too as that’s the night we tried rice cereal with Madeline for the first time. But no worries, we have a video, which is just as good, if not so much better! Tuesday: Had an amazing dinner with Scott and...
January 24, 2013
How Spider Crawls Crept Into My Morning
My morning routine is exactly that – a routine. I have it [almost] down to a science since our precious baby entered the picture. A glimpse: alarm strikes at 5am – I’m up! Get my daughter’s milk and feed her. Done. Clean bottles, if needed, gather her bag for the day, get lunches together, get my gear and put it car. Done. Get myself ready for the day. Done. Get peanut ready for her day. Done. And we’re officially off...
January 23, 2013
Updated: My Night Life
Oh boy, don’t forget to see a new recipe that will satisfy a morning sweet tooth from a lil well-known coffee shop 😉 Get the recipe now >>...
January 20, 2013
SEO: The Value in the Long Tail
I feel like sometimes the long tail keywords get a bad rap. General characteristics of these include a string of words, generally 3+ words with low competition and relatively low search volume. Sounds tempting, doesn’t it? However, when considering what the purpose of good SEO should achieve (ie, quality leads, clicks, conversions, etc), long tail terms are exactly what you need to incorporate into your existing strategy. It gives your strategy that added level of customization, allowing you to optimize...