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Facebook’s Graph Search: What does this mean for SEO?

As all of us anxiously awaited the Facebook announcement on Tuesday morning (January 15th). Of course there was much speculation about what the actual announcement would entail, especially since the recent (and ongoing) updates with their Bing partnership. Many of my SEM friends thought that it could possibly do with search, and if not search, perhaps be surrounded mobile. Well, they were right. And with the introduction of Graph Search, businesses begin to learn the in’s and out’s of this...

SEO Link Building for 2013

Last Thursday, Search Engine Watch published an interview with Neil Patel, founder of KISSMetrics. Although the video focuses on many well-known best practices, it’s a great revisit to extremely effective, white hat SEO link building initiatives. As one of the most ongoing efforts done to manage and improve SEO, the importance of link building should not be overlooked and should have a strategy of its own. Long gone are the days of buying hundreds of low quality links in hopes...

New Year. New Beginnings.

It’s been a while. Who are we kidding. Six months is longer than a while, but I must say that the time away was nothing short of life changing. I became a mom. During the last post, I was nearing my third trimester. In September, we welcomed our beautiful daughter. And since then, nothing has been the same. Amazing. Exhausting. Exhilarating. Fillled with love, tears, hugs, giggles, and the best moments of life. And as we watch the dust start...

The Anatomy of Content Marketing [Infographic]

I’m a huge proponent of content marketing, and this isn’t just a result of the many hats I wear on a given day. I contribute to a blog, social media efforts, public relations and search engine marketing. But beyond understanding the significance of what content marketing can add to online campaign efforts, everything that is produced and published under the umbrella of “content marketing” has the potential to add to bigger, significant conversation that is going on and so when...