Several years ago, it was easy to differentiate and draw a clean line between advertising and marketing, however as digital agencies start to take over the scene, the M&A cousins live closer than ever. Marketers must incorporate design details into national campaigns. Advertisers must create a strategy that marries with the brand management set forth by marketing. And it’s exciting. It’s how it should be. In order to effectively manage your brand’s reputation, all things must be in sync....
January 8, 2012
Blast from the Advertising Past
January 2, 2012
4 Quick and Easy Ways to Optimize Your Twitter Page
With the new year upon us, I think it’s a perfect time to revisit the use of social networks. With the rise in popularity of using social networks for business us, it is very important for businesses and organizations to take those social profiles to the next level. A quick way to do this is optimize those pages for search engines. I’m a huge fan of this. Although it can take some time to get a handle of the in’s...
January 1, 2012
Updated: As Seen In
Hey readers, Be sure to check out my page “As Seen In”, which includes a new post from Ragan.com. It includes an article, written by Matt Wilson, that talks about Pinterest and how companies can use this emerging network. He included parts of my past post, but also enlisted the help of other communicators. A great post and I encourage you to read! Check it out!...
December 18, 2011
Marketing Lessons from White Christmas
‘Tis the season for last minute shopping, gathering those lost addresses for holiday cards, and finally spending quality time with family and friends. One of my favorite holiday traditions is watching White Christmas on Christmas Day with my entire family. Although some struggle [to say the least… I have no idea why] to watch this timeless tale, it’s a story that I can’t get enough of and look forward to every year! And one that I may have already watched...
December 13, 2011
The Psychology of Social Commerce
I noticed this infographic a few days ago and I’m glad I could find it again. It reminds me of my master’s thesis, Social Networking Sites & Emotional Disclosure: Discovering the Influence and the Impact. The infographic definitely reaffirms the findings I discovered. Great information to consider when working on strategy....