I first became aware of Pinterest several weeks back when a few Facebook friends were raving about this easily addictive website. Being the skeptic, I was thinking there is no way this site could be that appealing. But I was definitely interested, so I jumped on the bandwagon and started to check it out. Wow. Addictive does not even begin to convey the feeling that swelled over me. It’s so silly that one could get a thrill from just “pinning”...
November 30, 2011
Pinterest – New Online Marketing Platform
November 14, 2011
Foursquare – When You Are The Brand
I was recently asked about the multiple functions of the location-based platform, Foursquare and how to treat a profile versus a page when you are the face – the brand – of your company. I could see how this may be confusing to a brand as you don’t want to confuse your existing or potential clientele. You also want to highlight relevant, unique content, not duplicate a bunch of information in fear of overloading a follower, or be sure to...
November 7, 2011
Google+ Pages for Businesses Approaching
I will admit that I am excited for the Google+ Pages for Business to launch, absolutely, as I believe Google provides several opportunities for businesses and organizations to succeed through various forms of search engine marketing. However, Google also succeeds at one other thing – getting us so overly hyped up about something that may or may not be worth all the hype. Perhaps I’m too close to the situation as I’m a marketer, where it is my job to...
October 25, 2011
Rethinking the Press Release for 2011
So many people claim that the press release is dead. In a time where there are so many options to create and publish news content and articles, nothing could be further than the truth. Sure, sending a press release to a news editor, in the most traditional sense, might not be the most effective method of promotion, which is why the press release should adapt to the times. Check out a few ways to leverage press release content for your...
October 2, 2011
To Tweet or Not To Tweet
I read an article on PR Daily last week titled, “7 Places You Should Never Tweet From“, and once I got over the fact that the post title ended in a preposition (cue the music for my hugest pet peeves!) and started to read the contents, I started to think of the wheres and whens for a tweet. Sure, we can say that a person shouldn’t tweet from a bar or bathroom (and I’m a full supporter of not tweeting...