There’s a BIG problem. The amount of analytical data a digital marketer can consume in a single day has an increased potential to be overwhelming…and you may go home at night and dream of Excel spreadsheets. It happens. It’s okay. The number one rule to remember about data – it doesn’t hide information but it is not all encompassing. Therefore, you still may be getting a large snapshot of what is happening, but pieces of the puzzle must be inferred...
October 11, 2013