Dear digital marketing guys & gals at kate spade, I will try to make this short and sweet....
March 19, 2014
December 14, 2013
Social Media Best Practices + Christmas Vacation
It’s no secret that National Lampoon’s Christmas Vacation is a holiday staple in our household. From Thanksgiving until the new year, we pretty much run this puppy on repeat. Sure, the movie’s hilarity keeps us around but also the nods to family quirks and big dreams keep our eyes glued to the screen {or at least mine!}. Clark is definitely an odd ball, but with that odd ball comes a huge heart and a family that loves him. They would...
June 12, 2013
Loving the Meta Description
I love the meta description. Something that is often forgotten, undervalued, or not even considered. Why not? How you could not acknowledge this brief yet detailed snapshot of a webpage that you may or may not visit during search? Chances are, as a user, you encounter several meta descriptions every day. And although you may not be immediately aware of their value, you notice those lines of text. In SEO, meta descriptions do not have an effect on keyword rankings,...