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February 8, 2014
via Nuts week, ladies and gents. Crazy packed. Weird winter weather. Too many uncrossed items on that check list. But, I’m leaving all of that stress and feelings of incompleteness in the past. Stay right where you should, sir! In last week. Now I’m able to sit back and read a few things that I didn’t have the time to fully digest in the past 6 days. These are the mysterious leftovers that I bookmarked just for this quiet moment....
February 15, 2012
With mobile marketing taking off in a big way, it’s important to look at how many ways you can incorporate these tactics into current strategies. I started looking at the ways QR codes can be used to promote various parts of an organization. Here’s my quick list on ways to incorporate QR codes: ...
November 14, 2011
I was recently asked about the multiple functions of the location-based platform, Foursquare and how to treat a profile versus a page when you are the face – the brand – of your company. I could see how this may be confusing to a brand as you don’t want to confuse your existing or potential clientele. You also want to highlight relevant, unique content, not duplicate a bunch of information in fear of overloading a follower, or be sure to...