Okay, okay, before you bite my head off, a disclaimer. Yes, although in some organizations, the design team and marketing will work in one glorious department [or the marketer is the designer], often times this is not the case. But at the end of the day, both teams, whether they live under a singular umbrella or two separate islands, the goal is to create memorable, marketable content that will ultimately drive the uniquely-defined conversion. It is our responsibility as marketers...
January 30, 2013