Digital Marketing

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February 25, 2014

The Skillz of the Everyday Marketing Gal

Hope your week is off to a roaring start! Mine? Eh. Let’s just say… Pet peeves filled my day. Thank you for asking. Pet peeves that involve the definition and understanding of the everyday marketing gal. {disclaimer: I may get slightly ranty as I’m uber-protective of my fellow ladies in marketing.} The marketing professional’s job has evolved. In more ways than one can imagine. Why? Because that friendly term “traditional marketing” has started to slowly move out and be permanently...

December 3, 2013

Cyber Monday Email Marketing

Although I do enjoy online shopping, I’m not a huge Cyber Monday participant. Go figure. And even though I may not grab those “exclusive one-day” deals, I love checking out the email advertisements, especially what types of tactics marketers use to get someone to open the email. I know, I know. You probably felt inundated by the ridiculous amounts of retail emails yesterday. Sure, it can be overwhelming, but I opted in and as an online marketer, it’s the one...

September 3, 2013

Dear Digital Marketing…

As a digital marketer, I see things change on a daily basis. Sometimes it feels more like trends alter moment to moment, and it can sometimes be hard to keep up. But that does not change the core values that I observe and truly believe in as a digital marketer. If I don’t, then accountability and ROI can go right out the window. So, although analytic updates may occur, the Google machine pulls a fast one on us, or a...