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Thursday Thoughts: Knowledge is Power

{Getting my Thursday Thoughts out late – apologies! But better late than never I always say!} Several articles exist out there that talk about how to “sell” SEO to management or ways to sway majority vote in favor of your digital strategy. Although that may be well and good, and actually yield your desired results, it doesn’t entirely satisfy what you are hoping to accomplish in the first place. To execute a successful, sustainable plan, it starts with one thing...