I was recently asked about the multiple functions of the location-based platform, Foursquare and how to treat a profile versus a page when you are the face – the brand – of your company. I could see how this may be confusing to a brand as you don’t want to confuse your existing or potential clientele. You also want to highlight relevant, unique content, not duplicate a bunch of information in fear of overloading a follower, or be sure to...
November 14, 2011