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May 15, 2014
Marketing update! It’s time. Too many darn things are happening. I can’t ignore the updates anymore. Today, I’m focusing on that ever-lovin’ Twitter. //New profile layout The deets: Your cover image is beefed up to 1500 x 500, you can “pin” a post to the top of your feed, and your “favorites” are now more prominently displayed. What this means for you: Twitter is starting to put greater emphasis on imagery and beefing up the importance of engagement. Listeners and...
January 25, 2012
If you are anything like me, your mobile device is never more than a few feet away from your fingertips. Whether it be a tablet or smartphone, the urge to stay connected is strong. And if you are going to stay constantly plugged in to your online social worlds, such as Twitter, it’s best to optimize your mobile experience for greater efficiency and functionality. Afterall, the reason we strive to stay connected is to keep up with the conversation, engage,...
January 2, 2012
With the new year upon us, I think it’s a perfect time to revisit the use of social networks. With the rise in popularity of using social networks for business us, it is very important for businesses and organizations to take those social profiles to the next level. A quick way to do this is optimize those pages for search engines. I’m a huge fan of this. Although it can take some time to get a handle of the in’s...
November 7, 2011
I will admit that I am excited for the Google+ Pages for Business to launch, absolutely, as I believe Google provides several opportunities for businesses and organizations to succeed through various forms of search engine marketing. However, Google also succeeds at one other thing – getting us so overly hyped up about something that may or may not be worth all the hype. Perhaps I’m too close to the situation as I’m a marketer, where it is my job to...