Social Media

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4 Quick and Easy Ways to Optimize Your Twitter Page

With the new year upon us, I think it’s a perfect time to revisit the use of social networks. With the rise in popularity of using social networks for business us, it is very important for businesses and organizations to take those social profiles to the next level. A quick way to do this is optimize those pages for search engines. I’m a huge fan of this. Although it can take some time to get a handle of the in’s...

Rethinking the Press Release for 2011

So many people claim that the press release is dead. In a time where there are so many options to create and publish news content and articles, nothing could be further than the truth. Sure, sending a press release to a news editor, in the most traditional sense, might not be the most effective method of promotion, which is why the press release should adapt to the times. Check out a few ways to leverage press release content for your...

To Tweet or Not To Tweet

I read an article on PR Daily last week titled, “7 Places You Should Never Tweet From“, and once I got over the fact that the post title ended in a preposition (cue the music for my hugest pet peeves!) and started to read the contents, I started to think of the wheres and whens for a tweet. Sure, we can say that a person shouldn’t tweet from a bar or bathroom (and I’m a full supporter of not tweeting...