Several years ago, it was easy to differentiate and draw a clean line between advertising and marketing, however as digital agencies start to take over the scene, the M&A cousins live closer than ever. Marketers must incorporate design details into national campaigns. Advertisers must create a strategy that marries with the brand management set forth by marketing. And it’s exciting. It’s how it should be. In order to effectively manage your brand’s reputation, all things must be in sync....
January 8, 2012