“Oh, the site is now launched. Let’s consider instituting SEO efforts.” Nails-on-a-chalkboard. Bummer central. If there is one thing that will make an internet marketer twinge, it’s this. As if this marketing channel is expected to produce results overnight and can be implemented with the flip of a switch – post-development. Search engine optimization is definitely not the fast-food of internet marketing. And having it live apart from the development process is not only a shame but a missed opportunity....
May 1, 2013